Charity insights: Bridging academia and action

We're excited to launch our latest blog series, "Charity Insights: Bridging Academia and Action." This series represents our commitment to blending academic insight with practical fundraising experiences, aimed at empowering and enlightening the non-profit sector.

Our mission: Making the world more generous

At BetterNow, we're driven by the transformative power of generosity. Our mission is to reshape the perception and practice of fundraising, paving the way for more of the world's wealth to support charitable causes. We're more than just a technology provider; we're cultivators of a giving culture, where every individual has the power to make a real difference.

Curated by the CEO

Each article in this series is carefully selected by our CEO - Jesper Juul Jensen, reflecting a journey deeply rooted in the non-profit sector. With a master’s degree in economics from Aarhus University and a focus on non-profit sector entrepreneurial theories, his academic background and professional experience ensure that our insights are not only intellectually sound but also highly applicable to the practicalities of fundraising.

Innovation at the core: Academically informed, practically applied

Innovation is a fundamental pillar at BetterNow, and it's not just about the latest technology. Our innovations are academically grounded, reflecting a commitment to incorporating research and academic findings into our products and services.

This blog series is an extension of that philosophy, offering a window into the academic work that informs our innovations. By sharing these insights, we aim to deepen the understanding and enhance the strategies of our customers and partners in the non-profit sector.

Why 'Charity Insights' matters

"Charity Insights: Bridging Academia and Action" is about turning knowledge into action. We're here to break down complex academic research into digestible, practical insights for fundraisers, dreamers, and changemakers. Our aim is to translate rich theories into effective strategies, empowering you to boost your fundraising initiatives.

Join us on this journey

We invite you to join us on this journey, exploring the intersection of academic theory and practical application. Whether you're a veteran fundraiser or new to the non-profit world, there's valuable insight for everyone. Together, let's discover how academic perspectives can revolutionize our fundraising approaches, making the world a more generous place, one insight at a time.

Read already now the first post in this series on understanding the impact of reminders in charity fundraising.

Stay tuned for more insightful posts, and let's collectively investigate the essence of generosity!